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Zee Fashionista: Merc the new sponsor of JFW


Merc the new sponsor of JFW

Last week Thursday, I attended the media launch of Joburg Fashion Week Autumn/Winter '12/'13 at the Hyde Park Corner Shopping Centre in Johannesburg where Mercedes-Benz was unveiled as the new title sponsor of the Joburg, Cape Town and Durban fashion weeks.

Now known as Mecedes-Benz Joburg Fashion Week (MBJFW), the event will be bigger than before with 25 designers showcasing their designs in 20 shows over 4 days. There's a change in venue too - presented by Africa Fashion International (AFI), MBJFW will now be held on Hyde Park Corner's rooftop from the 7th to the 10th of March.

MBJFW's schedule is filled with the usual big-name SA designers, including Thula Sindi, Abigail Keats, David Tlale, Gavin Rajah, Spero Villioti and Kluk CDGT. What I'm really excited is that some of my favourite emerging designers - like Avant and Loin Cloth & Ashes - will feature at MBJFW, as well as MosewaMosa who happens to have designed my matric dance/prom dress.

It also doesn't hurt that three menswear designers, namely, C-squared, Fabiani and Distinctive Man, will also be featured (read: yes!). But it will be AFI's fashion development programme, Fastrack, that will kick off MBJFW with collections from three of its finalists.

I must say that the new C-Class C180 sedan-style Edition that Mercedes-Benz launched on the night certainly stole the show as the backdrop to the event - all that shininess and elegance certainly ties in well with the view of fashion as a lifestyle.


Speaking at the launch AFI chairperson, Dr Precious Moloi-Motsepe said, “I believe one day we will look and see 2012 as a turning point, the beginning of a new era for African fashion.” With the success of the fashion weeks that Mercedes-Benz has been a part of, I can help but take her word for it.

Thank you to Monsieur Yves Paris, of AFTERDEF Museum, for these lovely pictures. For information on tickets to all the shows, visit AFI's website here. Bring on MBJFW...

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At February 22, 2012 at 4:58 PM , Anonymous Anonymous said...

Nice Article, nice pics Zinhle!


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