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2.22.2012

Merc the new sponsor of JFW


Last week Thursday, I attended the media launch of Joburg Fashion Week Autumn/Winter '12/'13 at the Hyde Park Corner Shopping Centre in Johannesburg where Mercedes-Benz was unveiled as the new title sponsor of the Joburg, Cape Town and Durban fashion weeks.

Now known as Mecedes-Benz Joburg Fashion Week (MBJFW), the event will be bigger than before with 25 designers showcasing their designs in 20 shows over 4 days. There's a change in venue too - presented by Africa Fashion International (AFI), MBJFW will now be held on Hyde Park Corner's rooftop from the 7th to the 10th of March.


MBJFW's schedule is filled with the usual big-name SA designers, including Thula Sindi, Abigail Keats, David Tlale, Gavin Rajah, Spero Villioti and Kluk CDGT. What I'm really excited is that some of my favourite emerging designers - like Avant and Loin Cloth & Ashes - will feature at MBJFW, as well as MosewaMosa who happens to have designed my matric dance/prom dress.

It also doesn't hurt that three menswear designers, namely, C-squared, Fabiani and Distinctive Man, will also be featured (read: yes!). But it will be AFI's fashion development programme, Fastrack, that will kick off MBJFW with collections from three of its finalists.



I must say that the new C-Class C180 sedan-style Edition that Mercedes-Benz launched on the night certainly stole the show as the backdrop to the event - all that shininess and elegance certainly ties in well with the view of fashion as a lifestyle.

 

Speaking at the launch AFI chairperson, Dr Precious Moloi-Motsepe said, “I believe one day we will look and see 2012 as a turning point, the beginning of a new era for African fashion.” With the success of the fashion weeks that Mercedes-Benz has been a part of, I can help but take her word for it.


Thank you to Monsieur Yves Paris, of AFTERDEF Museum, for these lovely pictures. For information on tickets to all the shows, visit AFI's website here. Bring on MBJFW...

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2.21.2011

Joburg Fashion Week A/W 2011 Wrap Up

FASHION'S FUTURE: A gorgeous piece from upcoming designer, Jessica Sutherland's, Autumn/Winter '11 collection. (Pic: Simon Deiner / SDR Photo)
 
I choose to see the glass as half full in life. While I could start this post by mentioning the not-so-good details of this past week's Joburg Fashion Week, I'll do the opposite, and start with the many positives.
 

THE BLOGGERS: Me at the Heni and Loin Cloth and Ashes Front Row (Pic: Gary Stemmett / SDR Photo)


I had the pleasure of a front row seat to most of shows at Africa Fashion International's Joburg Fashion Week Autumn/Winter 2011. On the whole, the standard of the production and clothes showcased at this fashion week surpassed any that I've seen in the past. I loved that the designers pushed the boat out a little and showed us some amazing work in equally amazing and iconic Johannesburg venues.

Fastrack day - 15.02.11
Jessica Sutherland

Sunette Scheepers
METAMORPHISIS: Kutloano Molokomme

The Fastrack day was the product of a collaboration between Foschini and Africa Fashion International to launch the careers of talented design graduates from some of Gauteng's design school's. With the 4 shows staged at Fashion Kapitol, I enjoyed the carnival atmosphere of the event - the music was good, the dancers even better, and the crowd was very enthusiastic. However, it did in some instances take away from the clothes.

With that said, my stand-out designer of the day was LISOF graduate Jessica Sutherland. Her collection offered garments that were chic, but also easily wearable throughout one's daily transitions between work and play. Check her blog out here.

Day 1 - 16.02.11

DIE VORM: Suzaan Heyns

Kluk/CDGT

Errol Arendz
Suzaan Heyns kicked off the evening shows of Joburg Fashion Week at the Bus Factory. Nude and and flesh hues were prominent in her 'Die Vorm' collection as she beautifully dissected detailed garments accented with wool, silk and leather. At the Rand Club, Malcolm Kluk and Christiaan Gabriel Du Toit's Kluk/CDGT's collection had Oriental influences, with kimonos and heavy textiles abound. Their collection was a global odyssey of sorts.

Day 2 - 17.02.11

Lisp

Spero Villioti

Abigail Betz
Day 2 was a celebration of the woman with Wild Fig's show starting off the day with an array of frilly dresses. Lisp's show was ultra sexy with black leather, velvet, melange and faux furs. I absolutely loved the rock 'n roll feel of the collection.

At the Joburg Art Gallery it was about the 50's at Abigail Betz' show. The flattering checkered A-line dresses were my favourites and the bridal couture at the end of the show, for which she is famed, was stunning. Spero Villioti's collection delivered the glamour I expected. Black, gold and silver dominated the collection, with jackets and dresses embellished with beads, sequins, PVC and of course, lace.

Day 3 - 18.02.11

Avant

Karabo Finger


Thula Sindi
Avant opened Day 3 at the Bus Factory and it was definitely the sexiest show at fashion week. The opening number told the whole story - a black mesh mini dress with cut-out detailing - I want it now! The collection was mostly tan and black, with dramatic tassles embellishing the bags and high-waisted skirts. I honestly am such a huge fan of the design duo Bailey Allison and Lauren Du Plessis now. Karabo Finger's collection consisted of chic workwear for the suave women. I particulary liked the trench coats in various colours.

My show of the night had to be Thula Sindi's at the Joburg Art Gallery. It was a classic rendition of his incredible work. He said he was inspired by, "what my clients would wear were they to come to my funeral.” Those would be some stylish funeral guests, all right.

Day 4 - 19.02.11

David Tlale

Loin Cloth and Ashes

Heni
Heni was evocative of a bygone era. Think: Victorian meets equestrian. The palette included red, grey, white and black and what lingered in my mind was the clever streak of the models' hands being bound in red duck-tape. Loin Cloth and Ashes also stood out to me for the wearability of the collection. The accessories, the make-up, the clothes - an absolute onslaught of chicness.

The night's showstopper was David Tlale at the Nelson Mandela Bridge. It was expected to be an extravaganza with no less than 92 looks showing, celebrating Mandela's 92 years. I loved the red, black and white chiffon dresses in the collection, as well as the adventurous menswear. Entitled, 'Made in the City', the collection was both diverse and intriguing.

The verdict

I think that it is great that Africa Fashion International took this fashion week to the streets. I mean, Joburg is beautiful city and it was a refreshing change to experience how the different venues added to the ambience of the collections.

The logistics, however, did let things down somewhat. The late starts, technical glitches, scramble for media seats and the near 3 hour wait for Tlale's show were some glaring errors. But like I said, for me, the glass is always half full. So congradulations to the designers, models, production crews, Africa Fashion International and Conversation Capital for an amazing, fashionable couple of days. Next time promises to be even better.

Finally...

I just had to end with my red carpet looks for the Fashion Week. Yes, as you can see, I am currently obsessed with red lips and super short dresses...




(All pics courtesy of Africa Fashion International and SDR Photo)

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2.15.2011

Out on the streets for Joburg Fashion Week A/W 2011


Yay! Today is the day. Yes, the start of Joburg Fashion Week Autumn/Winter 2011 is upon us and I'll be there covering most of the shows.

First up today is the Fastrack day at Fashion Kapitol in Johannesburg's city centre. Fastrack is a great initiative on the part of African Fashion International and Foschini as it seeks to 'fast forward' the careers of young fashion graduates by nurturing them (much like the British Fashion Council's NEWGEN platform).

The designer graduates are from design schools across the province, including the University of Johannesburg, LISOF, Tshwane University of Technology, Spero Villioti and Sew Africa.

It'll be amazing to see what the next generation in South African fashion has to offer. Pics and deets to follow soon. Until then, here are some images from the fashion week's campaign showing off some of Joburg's iconic spots.






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1.31.2011

Getting ready for Joburg fashion Week

Joburg Fashion Week 2011 Behind the Scenes from African Fashion International on Vimeo.

In preparation for African Fashion International‘s Joburg Fashion Week Autumn/Winter 2011, here is the behind the scenes video of the campaign shoot. The campaign, which was shot in and around Johannesburg in November 2010, showcases the amazing locations that the various fashion shows will be staged at. Joburg Fashion Week takes place from the 15th to the 19th of February. I will most definitely be there!

Photographer: Simon Deiner / SDR Photo

Producer: Allana Finley / AFI

Production: Jan Malan / Jan Malan Umzingeli

Photographer Assistant: Gary Stemmett / SDR Photo

Hair and Make Up: Liz van der Merwe

Styling: Jessica Samantha Lupton

Music in clip by DJ Dino Moran

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