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Zee Fashionista: August 2013


Here are the Levi's Curve ID finalists - vote for them now!

After all that entering, here they are - the 5 super hot ladies who are the finalists in the Levi's Curve ID competition. Yes, these are the ladies that are in the running to win a R5000 Levi's shopping spree to be enjoyed at an exclusive champagne-and-all-good-things-filled event at the Levi's store in Sandton City in September. 

So they need your votes, guys.

The person with the most votes wins the R5000 Levi's shopping spree, and can also bring a friend along who will be getting R2000 to spend on the night of the event. The winner also stands a chance to win an additional R10 000 on the night (15 g's!).

All you need to do to vote for your favourite girl is:
1) Scroll to the entry form at bottom of this post and select the name of the girl you love the most 
2) Remember that voting closes at 12pm on the 2nd of September. You can only vote once for your favourite.

I love all of these girls, but who will get your vote? Vote fiercely.

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Congratulations Poliswa! And you too can still win Levi's

I promised one more spot prize in the Levi's Curve ID competition and here it is: congratulations to Poliswa Plaaitjie - you have won yourself a R1000 voucher to spend at any Levi's store (and the weekend is upon us. So go on gal, shop!).

We are now in the final stages of the competition (yeah, only 5 days left to enter) so you still have time to get your curves ID'ed, send in a cool photo of yourself, fill in the entry form, and stand a chance to win that tempting R15 000 Levi's shopping spree.

Here's how it's all gonna go down. When the competition ends on the 26th of August, I will choose the Top 5 entries from all of the entries, and the Top 5 must get all their friends and family to vote for them in order to win. If you are the lucky winner out of that 5, you will win a R5000 Levi's shopping spree for yourself and R2000 for one of your friends. What's more, as the winner, you will be put through to the final draw where you can win an additional R10 000 voucher (yip, that R15k). And since you're a winner and all, you will be treated to a little ol' VIP shopping experience at the Levi's store in Sandton City, Johannesburg. We'll be closing the store just for the lucky winners, and you know, we'll have champagne, snacks, and you'll get a personal assistant to help you shop. I told you guys, big things here.

So here's how to enter if you haven't done so already: 

1) Get your curves ID'ed online here, or at any Levi's store
2) Fill in this this entry form giving me your details and what curve you are
3) Upload a cool full body image of yourself on your entry form showing off your curves
4) I will choose the top 5 entries on 26 August, and you must all your friends and loved ones to vote for you!

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You know what it is - my love of monochrome is on one hundred thousand trillion. I should add leather here also; I'm forever in it. And these Zara cut-out boots I'm wearing here - I tell you, I nearly died when I first saw them. The jacket - you won't believe where I got it (Cotton On, yeah!) and thank God for that (it was the last one!) 

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Yes, congratulations are in order to the winner of the R2000 spot prize in my Levi's Curve ID competition Ms Thato Moitsemang! She is totally working her bold curves in her on-trend dungarees - ❤. 

And there's some good news for the rest of you too lovers - you too can win like Thato. Next week I will be giving away another R1000 Levi's voucher as a spot prize (you love me now, don't you?). Plus, even if you win the spot prize, you are still eligible to win the main prize.

Here are the numbers for you again - the main prize winner wins a R5000 Levi's voucher, and a R2000 voucher for her friend. In addition, she is entered into the grand prize competition to win a R10 000 Levi's voucher - so that is a R15 000 Levi's shopping spree on the cards!

So don't forget to enter to win this R15 000 shopping spree before the closing date on the 26th of August. 

This is all you need to do:

1) Find out what your Curve ID is by getting measured at any Levi's store, or by filling in the online Levi's fit finder here
2) Then just fill in this entry form here, and voila, that's it

Tell yo' friends, and your friends' friends! 

Happy Friday, y'all!

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Get your Curves ID'ed now & win with Levi's!

Levi's Curve ID with Zinhle Mncube from Zeefashionista. from we-are-awesome on Vimeo.

Hey guys, remember that little Levi's Curve ID competition I did a post about? Oh, the one where all you had to do was get your curves ID'ed at any Levi's store or online,  fill in your details and tell me what your Curve ID is on this entry form, and boom! You stand a chance to win a R5000 Levi's voucher, and be entered into the grand prize competition to win an extra R10 000 Levi's voucher for yourself, plus a R2000 for one of your friends? Big things poppin, right?

As you can see in the cool video above I shot with We-are-awesome at literally my second home (aka, the University of Johannesburg!) and at the Levi's store in Sandton, I too got my curves ID'ed. The great thing about the whole Levi's Curve ID concept is how it literally makes your life easier when shopping for jeans. And what are jeans if not the foundation of any outfit? My personal style has certainly evolved over the years and now I'm all about street wear, so ease, and comfort, and the right fit (!) is what I look for in the jeans I choose to wear. 

According to the Levi's fit finder, I am a slight curve - the Levi's slight curve line is all about defining my curves as a woman with a straighter figure. From the fit of these here jeans, I can tell you now, it works!

So here are the good news my people. You know, the weekend is coming, and we need outfits. If you've entered already, I love you. If you haven't entered yet - I still love you but now you've got even more reason to enter. This Friday, the 16th of August, I will be giving a R2000 Levi's voucher as a spot prize to one lucky lady whose entry I really really like. So yes, all you slight/demi/bold/supreme curved women, this is the time to get you and your's to enter and enter now. 

Here's how to enter -

1) Get your curves ID'ed online here, or at any Levi's store
2) Fill in this this entry form giving me your details and what curve you are
3) Upload a full body image of yourself on your entry form showing off your curves 

R2000 + the prospect of R5000 + R10 000 reasons to get your curves ID'ed!

Competition closes 26 August 2013. Competition for South Africa only. 

(Video credit: Produced by We-are-awesome Film. A film by Adriaan Louw and Deon van Zyl. Soundtrack by Alpha Dromayo by Bitbasic.)


Puma - bringing you nothing but good things since forever ever

Introducing The... 

Mmhmm. Yeah. These are my very own, custom pair of kicks that I got to design at the PUMA Braamfontein store in Johannesburg, thanks to the Creative Factory suitcase. Yves suggested I called them the Zeezus - you know, Yeezi, Yeezus, Zeezus, nice ring to it, ne... ok, ok, I kid, I kid.

The Creative Factory Suitcase in question.

But on the real, PUMA has really been bringing us nothing but good things and the Creative Factory Suitcase is a case in point. You see what this suitcase allows you to do is create your own PUMA Basket or First Round style sneaker by choosing from a range of different fabrics and materials. From R999 for the PUMA Basket and R1199 for the First Round, and with a 5 to 10 week wait for manufacturing and greatness, you too can design this kind of greatness (*cue The Throne's 'HAM'*).

Another good thing PUMA's been giving us is good times every Friday at the PUMA Social Jozi at 81 de Korte Street in Braamfontein. Now y'all see the line-up for this Friday's edition - AKA, AKA, Speedsta, Matt Suttner, AKA, AKA, AK... Ah, not to be missed.

Will I be there? Yeah! Should you be there? C'mon, take a look at the pics below and tell me you don't want a taste of that greatness. The real question is, should I wear the Zeezus out?

(Picture credit: PUMA)

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Win with Levi's Curve ID & Zee Fashionista

Ladies, let's talk about this - how many pairs of ill-fitting jeans do you own? How many times have you found the perfect-looking jeans that you just have to have but they either don't fit you (in your size!) or they create the dreaded muffin-top, gape at the back, or just cannot cover your behind enough? Yes, I know, I know... the struggle.

You see, I am really not for the squashed Sally or muffin-top Molly look so this year, I resigned myself to only wearing either high-waisted jeans or boyfriend jeans. But I have always been about options and so when I heard about the Levi's Curve ID tool and the prospect of wearing a) other types of jeans (!), b) that fit me and my specific curves well, I was definitely ready to try it.

Now the Levi's Curve ID is a fit concept that is all about celebrating real women, different women, and helping us find the perfect pair of jeans. It is all about getting your specific kind of curves ID'ed and from there, choosing the correct kind of Levi's Curve jeans to, you guessed it, suit your curves. You can get your curves ID'ed online, but I decided to get ID'ed at the Levi's store in Sandton City, Johannesburg. After 5 minutes of getting measured by one of the ladies who work in-store, I learnt that not only had been the wrong size jeans (too big - yay!) but I was also a slight curve, according to the curve ID fit finder.

Now you know I like to be the bearer of good things right? Yes, I am giving away a R5000 Levi's voucher to one lucky person to shop for her perfect pairs of Levi's Curve jeans. If you happen to be this lucky winner, a friend of your's will also get R2000 worth of Levi's. 

As a winner, you will stand a chance to win a grand prize of R10 000 worth of Levi's on top of your R5000 voucher! 

Ok, all you have to do to enter is:

1) Get your curves ID'ed online here, or at any Levi's store
2) Fill in this this entry form giving me your details and what curve you are
3) Upload a full body image of yourself on your entry form showing off your curves 

R5000 reasons to get your curves ID'ed!

Competition closes 26 August 2013. Competition for South Africa only.

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The Philosophy of Style #8

Style is one of those things in life that cannot be bought. It cannot be forced. It is one of those things that simply shows itself.

Yves Saint Laurent famously said that, "Fashion fades, style is eternal." Style is not about following fleeting fads and trends, and possessing all the latest designer clothes. Style is timeless. It is unique to the individual. It is about self-expression, history, culture, innovation, self-esteem...

Those who love style will not bend to fashion rules set out by fashion editors tucked away in their ivory towers.

They know what they want.

They are no longer buying into the "emperors' new clothes" doctrine; "just trust the experts and wear it whether you like it or not" philosophy. They want real clothes, and they want their attire to reflect their beliefs without them having to utter a word. They want their garments to live in synchronicity with their core values.

I bring you the Philosophy of Style series of posts, detailing selected fashionistas' ideas on style.


What is original? That which precedes all others? That which is new, fresh? That from which reproductions are made?

After a three-month search in 2012, adidas Originals crowned Styla Gang, the Soweto-bred  fashion-forward crew composed of high school friends Boitumelo Mathega, Itumeleng Molotsi, Keletso Thlapane and Mpho Makua, South Africa's most original crew. Their style as documented on the Tumblr site - undeniably fresh and unique, or umswenko as they call it. Their dashiki t-shirt - loved by many, copied by some, and capturing the interest of not just South African's but cool kids across our boarders. I spoke Mpho Makua, aka Guy Stylez, on the philosophy behind his crews' trendsetting style.

ZEE FASHIONISTA: Why the name Styla Gang?

GUY STYLEZ: To keep it trill? We used to listen to a lot of Wiz Khalifa. We used to listen to Taylor Gang [an independent record label founded by Khalifa]. And before we used to collect kicks and shit.

ZEE: The clothing thing - making your own clothes. Did you feel like there was something missing?

GUY: Yeah, that’s why we made and sold shit. We came up with this and a lot of people starting catching up. You see there less local brands that make the kinda stuff we make. And people like how we dress. You wear shit and people ask you, “Where’d you get that?” And we know where we got them. So we’re like, let’s buy them and sell them and be the middle men of everything.

ZEE: And so when you started selling, did you start here at The Grove or eSoweto?

GUY: No, we started here. We knew that street cred and being on the fashion side wasn’t that big, so we came up with a unique vision. We started running the streets all the time. We been hanging in Braam and you see, they didn’t know our style here. It started there vele.

ZEE: Did you start being on Tumblr immediately? Or how does the internet factor in with Styla Gang?

GUY: How it came about is that we were a crew and we didn’t know about Tumblr. Tumblr came probably about four or five months after we came up with the name. And then we started hitting up the Tumblr page and that’s where people could see shit. It was useless just talking about it – with Tumblr, now people could see shit and we could document it.

ZEE: So what are the kind of people you think you influence? Is it a large group of people?

GUY: It’s growing hey. Like it started small, but now it’s large. It’s youth from 10 to old people. Young boys wanna see us rocking J’s and they want that shit.

ZEE: So when was your first collection? Was it this year or last year?

GUY: Last year we actually we had a t-shirt line. You see after selling vintage we started customising clothes - we started adding things to denim. We don’t know what happened, but it just happened.

ZEE: How would you describe the brand?

GUY: The brand is street wear meets high-end. Do you know what I mean? That confusion going on there. You know people are either commercial or their high-end. We mix that. You know it’s strictly South African style – umswenko. You know, what we see in the hood. We’re not tryna be mainstream. If you’re cool and you align yourself with our brand, and nathi we see that you deserve to be part of our brand, we can fuck with you. Because with fashion – there’s different styles all the time. It’s about diversity. It’s about different fashions – putting it all up there. I would say that I want it to be worn by the CEOs of the streets.

ZEE: If you could dress anyone in South Africa, right now, who would it be?

GUY: Now? I’d say AKA, I think. I like his confidence, you know what I mean? A brand – you need a lot of stuff to sell it. You need confidence. You need to know who you are. You might like AKA’s music – you listen to his sound. But on the other hand you’re helping me out. You see gear bay’bona kuye and that’s extending our message.

ZEE: How was the reaction to the dashiki t-shirt?

GUY: It was massive. You see the other time I was in a cab and you know you’re moving around in there, and my underwear was showing. And they started yelling all of a sudden. And I thought, bra, I need a long shirt to hide my shit. So we came up with the whole idea to add the print trim detail. The t-shirt still looked nice but there’s a reason behind that which people don’t know – to hide my undies when I’m sagging my pants. That’s where the t-shirt was born. Then a lot of people started wanting in country started wanting our shit.

ZEE: Yeah? How did they react?

GUY: Yoh. The reaction was sick. Now we get shops calling us to style their shit. You know what I mean? Hence we took our shit to the manufacturer because they know what to do so it can come out in bulk.

ZEE: And then the lookbook, you released that this year?

GUY: Yes, this was the first collection we made.

ZEE: What have you done so far with the lookbook?

GUY: The look book came out on blogs. We did have talks of going to print it out so that it can be physical. But we got people that help us – like a mentorship program – and they told us to chill so we can get everything sorted properly. They told us to wait basically. That’s why we’re not out there like, “Oh yeah, come get our clothes!” They told to relax and get everything done so that it’s all good. We even had to pull out of the IFS [the International Fashion Sale] – we were one of the chosen designers to participate in the young designers showcase. You see it’s not just about the money. It’s about the clothes, the street cred.

ZEE: I was gonna ask about that – what do you think about South African streetwear?

GUY: You see the kids are starting to take it seriously now. Street wear brands we love are the Unicornz. They’re from the South [of Johannesburg]. Styla Gang is of course up there. W.A.T.E.R. 

ZEE: What about the more famous ones? 2 Bop?

GUY: Yeah. They’re major. Abo2 Bop they’re established.

ZEE: So what do you guys wear yourselves?

GUY: We wear a mix of both local and international.

ZEE: So what have you had so far in you line?

GUY: Caps, t-shirts, pants. Crew necks, hoodies, shorts, beanies, meggings, leggings, high-waisted pants. It was just a sample of everything we thought we would do. There’s stuff that we didn’t take out, you know what I mean. 

ZEE: Which media players – magazines and the like – do you guys believe get what you’re trying do?

GUY: You know, GQ and stuff. How many street wear brands do you see in GQ? We’re trying to break that shit. One of the editors did get into contact with us. But you know these guys, they wanna see progression. They wanna see growth. So with everybody that we approached, it takes time. Everyone we approached was like, “We’re down to help you guys but let’s give it 3 months and see how you guys can just manage by yourselves. We’ll help you; but let’s take 3 months and see how it goes.”

ZEE: So you just sell at The Grove? Because there’s other markets…

GUY: Yeah, we’re not trying to be everywhere. You know I see someone who wants some shit and I give them my number and they know where to get it if they want it again.

ZEE: How did the adidas Originals gig come about?

GUY: They were looking for the best crew last year in SA in terms of anything – whether you skate, rap. You know if you’re a crew nje, woza. We knew pretty much in the last month of the competition that Adidas is looking for that shit. So we entered in the last month.

ZEE: And people had to vote?

GUY: Yeah, for people to vote you had to log onto Facebook and create an account. But you know how people are – “It’s a long process”, whatever. But Adidas was looking for an original crew and people didn’t understand that concept. They were looking for something that’s never been there – stuff that people wanna see. You know what I mean? So people voted. We went from like number 739 but people kept voting and we kept going down on the list. A lot people started taking us seriously now because ‘Best Crew in South Africa’ means a lot, especially for us as a small brand in Soweto. People now started looking at us on the internet. So a lot of people started coming up to us asking, let’s do some.

ZEE: Where to for you guys now? What more do you want to do?

GUY: Have a factory. Build a factory that supplies a lot of shit. Not just our clothing but even with Mr Price, you know – trying to make a t-shirt with them or something. It’s all about that. But in the next couple of months I think we’re gonna have an event sometime in September or October – we’re still trying to confirm shit.

Styla Gang is on Tumblr, Twitter @GuyStylez, @Tsophilus, @Kari2Fresh and @kamkhalifa, Gmail at stylagang04@gmail.com, Facebook, and Instagram.

Below, Cassper Nyovest SGODING (wearing Styla Gang gear!) in his newest video "Gusheshe" featuring Okmalumkoolkat.

(Photo credit: Styla Gang)

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